Privacy Policy

Privacy Policy

This Privacy Policy ("Policy") applies to BetterX, LLC ("BetterX," the "Company," "we," "us," or "our"), www.gobetterx.com, and BetterX products, applications, websites, and services that link to or reference this Policy, including BetterContacts. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include www.gobetterx.com and BetterX-operated digital products and services.

BetterX provides software, automation, analytics, dashboards, workflow tools, digital identity and profile-sharing products, and related business and consumer-facing services, including services that may integrate with third-party systems. By accessing or using the Company's websites, apps, or services, you consent to the data practices described in this Policy.

California Consumer Privacy Act and California Privacy Rights Act

If you are a California resident, you have the following rights under the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA"):

• Right to Know. You may request details on what personal data we collect, use, and share.
• Right to Delete. You can request deletion of personal data, subject to certain legal exceptions.
• Right to Correct. You may request corrections to inaccurate personal information.
• Right to Opt-Out. You can opt out of the sale or sharing of personal data for advertising.
• Right to Restrict Sensitive Data Use. You may limit the use of sensitive personal information.
• Right Against Retaliation. The Company will not discriminate against you for exercising your rights.

Notice at Collection (California)

At or before collection, we provide notice of categories collected, purposes, retention criteria, and whether data is sold/shared. BetterX does not sell Personal Information. If we ever "share" Personal Information for cross-context behavioral advertising, we will provide a "Do Not Sell or Share My Personal Information" link as required.

Collection of your Personal Information

In order to better provide you with products and services offered, the Company may collect personally identifiable information, such as your:

• First and last name
• Mailing address
• Email address
• Phone number
• Employer
• Job title
• User account credentials, IP addresses, device information, browser data, usage data, log files, and information provided through platform inputs or integrations.
• For BetterContacts, this may include profile information, public profile links, NFC, QR, and link interaction records, contact exchange records, and optional device location attached to tap events when enabled by the user.

If you purchase the Company's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

The Company may also collect anonymous demographic information, which is not unique to you, such as your age.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

The Company collects and uses your personal information in the following ways:

• to operate and deliver the services you have requested
• to provide you with information, products, or services that you request from us
• to provide you with notices about your account
• to carry out the Company's obligations and enforce our rights arising from any contracts entered between you and us, including for billing and collection
• to notify you about changes to www.gobetterx.com or any products or services we offer or provide through it
• in any other way we may describe when you provide the information
• for any other purpose with your consent.

The Company may also use your personally identifiable information to inform you of other products or services available from the Company and its affiliates.

Sharing Information with Third Parties

The Company does not sell, rent, or lease its customer lists to third parties.

The Company may share personal information with trusted service providers solely to perform services on our behalf. These service providers are not permitted to use personal information for their own marketing purposes.

The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.

Business transfers: If BetterX is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, Personal Information may be transferred as part of the transaction. We will provide notice where required and where practicable.

Opt-Out of Disclosure of Personal Information to Third Parties

In connection with any personal information we may disclose to a third party for a business purpose, you have the right to know the categories of personal information that we disclosed about you for a business purpose.

You have the right under the CCPA and CPRA and certain other privacy and data protection laws, as applicable, to opt out of the disclosure of your personal information. If you exercise your right to opt out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information. To opt out of the disclosure of your personal information, contact us at hello@gobetterx.com.

Tracking User Behavior

The Company may keep track of the websites and pages our users visit within the Company, in order to determine what the Company services are the most popular. This data is used to deliver customized content and advertising within the Company to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information

The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding the use of the Company's website.

Use of Cookies

The Company's website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalize the Company's pages, or register with Company's site or services, a cookie helps the Company to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the Company's features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Company's services or websites you visit.

Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose:

• SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your personal information from our records; and
• Direct any service providers to delete your personal information from their records.

Under the CCPA and CPRA, you have the right to request that the Company, and any third parties with whom your personal information is sold or shared, delete any personal information that has been collected about you. To exercise your rights, contact us at hello@gobetterx.com. If you use BetterContacts, privacy and account deletion requests may also be submitted through in-app flows where available, in addition to contacting hello@gobetterx.com.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Data Retention and Deletion

Active accounts: We retain Personal Information while your account is active to provide the Services.

Deletion window: After a verified account deletion request, we delete Personal Information from active systems within 30 days.

No retention after deletion: We delete user personal data after deletion is processed and do not retain it beyond the 30-day completion window, except where retention is legally required (e.g., accounting compliance) or needed for security/fraud prevention; such retained records, if any, are limited to what is required.

Backups: Deleted data may remain in encrypted backups for a limited time solely for disaster recovery; backups are not used for reprocessing.

Data Subject Requests and Account Deletion

If you use BetterContacts, you may submit requests relating to your personal information, including requests for access, correction, deletion, or other rights available under applicable law.

Requests may be submitted:

• through the BetterContacts app where available (Settings → Delete Account)
• through our public web deletion page/resource
• by contacting hello@gobetterx.com
• through any official BetterX privacy request workflow made available on our website

Response Timelines:

• California (CCPA/CPRA): We confirm receipt within 10 business days and respond within 45 days, subject to permitted extensions.
• Canada (PIPEDA): We respond within 30 calendar days, subject to permitted extensions.
• Unsubscribe requests: Actioned within 10 business days for email/SMS.

To protect account security and user privacy, BetterX may require identity verification before fulfilling a request.

If you request account deletion for BetterContacts:

• your account may be placed into a pending deletion state
• access to some or all BetterContacts features may be restricted while the request is pending
• where supported, you may be able to cancel the deletion request before final processing
• once deletion is completed, restoration may not be possible

BetterX may retain limited information where required for legal compliance, fraud prevention, security, dispute resolution, enforcement of agreements, or other lawful business purposes.

Your Rights (California and Canada)

California residents (CCPA/CPRA): You may request access/know, deletion, correction, and opt-out of sale/sharing (if applicable). We confirm receipt within 10 business days and respond within 45 days, subject to permitted extensions.

Canada (PIPEDA): You may request access and correction and withdraw consent. We respond within 30 calendar days, subject to permitted extensions.

Children Under Thirteen

The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.

Opt Out and Unsubscribe from Third-Party Communications

We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information. Users may opt out of receiving any or all communications from third-party partners of the Company by contacting us here:

• Email: hello@gobetterx.com

To opt out of SMS communications, reply STOP to any text message you receive from us. For assistance with SMS, reply HELP. You may also contact us at hello@gobetterx.com to request removal from SMS communications.

Email Communications

From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our services, we may receive a notification when you open an email from the Company or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from the Company, you may opt out of such communications by contacting us at hello@gobetterx.com to request removal from marketing communications.

Marketing Communications and Consent

Transactional/service messages: Account confirmations, security alerts, billing notices, and deletion confirmations may be sent as necessary.

Marketing messages: Promotional emails, promotional SMS, marketing calls, and marketing push notifications require opt-in consent. Consent is not a condition of purchase.

Opt-out: You may opt out of marketing at any time by:

• Email: using the unsubscribe link or preferences settings
• SMS: replying STOP
• Calls: disabling call marketing in preferences, or telling us during a call to stop
• Push: disabling notifications in-app or in device settings

SMS Communications

If you provide your mobile phone number and consent to receive SMS (text message) communications from BetterX, you agree that BetterX may send you SMS messages including account notifications, customer care/support communications, platform-related updates, and marketing/promotional messages (such as product announcements, feature updates, and special offers).

We do not sell or rent mobile phone numbers. We may use service providers to help deliver SMS messages, but SMS consent is not shared with third parties for their own marketing purposes. SMS consent applies only to communications from BetterX.

Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP, or request assistance by replying HELP. After STOP, we may send a single confirmation message with no marketing content.

Marketing / Promotional Messages: BetterX may occasionally send marketing or promotional SMS messages such as product announcements, feature updates, and special offers. Message frequency may vary based on occasions and the calendar month. If you do not wish to receive marketing or promotional messages, you may opt out at any time by replying STOP, or reply HELP to get support from one of our representatives.

Push Notifications

If you enable push notifications, we may send service alerts and (if you opt in) marketing announcements. You can disable push notifications in your device settings and in-app preferences.

Subprocessors

We use vendors/subprocessors to operate the Services (hosting, communications, analytics, support tooling). Our current subprocessor/vendor list is published on our Trust Center.

We may store your data on servers provided by third-party hosting vendors with whom we have contracted.

Changes to This Statement

The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our BetterX, LLC., and/or by updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

The Company welcomes your questions or comments regarding this Policy. If you believe that the Company has not adhered to this Policy, please contact the Company at: